Our Story

Meaningful Play, Across a Lifetime

KYDZ International was founded on a simple yet powerful belief: that play is essential — not just for children, but for people at every stage of life.

We see play as a tool for discovery, connection, and growth. It builds minds, bridges generations, and brings joy — from the early years through to later life.

Founded in Singapore, KYDZ began with a focus on early childhood development. We partnered with educators and caregivers to provide thoughtfully designed, high-quality toys that support cognitive, social, and emotional learning. As we grew, so did our understanding of play’s potential. A pivotal collaboration with a local hospital’s geriatric ward opened new doors — when we were asked to create culturally relevant games for seniors. This request not only expanded our scope but reshaped our purpose.

Today, KYDZ International proudly serves both early childhood and senior care communities. We offer a curated and ever-evolving range of play-based engagement tools — including puzzles, games, activity books, and sensory materials — many of which are locally designed or sourced from global partners who share our commitment to quality, inclusion, and purpose.

Whether it’s a toddler discovering shapes for the first time or a senior living with dementia reconnecting with familiar memories, we approach every product with intention. We design, curate, and import play tools that honour identity, encourage dignity, and foster joy.

We believe play should never be outgrown — it simply changes form. It becomes quieter, deeper, and no less important.

At KYDZ, our mission is to make play purposeful, joyful, and accessible to all. Our values — integrity, respect, and purposeful design — continue to guide our work as we collaborate with educators, healthcare professionals, and communities in Singapore and beyond.

From first steps to golden years, KYDZ is proud to bring meaningful play to every stage of life.

 

Video : The KYDZ Story！


We are sensitive to our customer’s needs and want to assure you that we are dedicated to continuing to expand our product lines and we are excited that many new products will be offered in the weeks and months ahead. We have expanded our product line to include merchandise catered to the elderly in addition to the existing products for the young. Should you desire a specific product that we currently do not offer, we will only be happy to assist you as well.

We look forward to serving you!

Our Products

🧸 For Early Childhood

Playful Beginnings, Lasting Impact

At KYDZ International, we believe that play is the most powerful way young children learn — and that the best toys aren’t just fun, but full of purpose. We support early childhood educators and caregivers across Asia and beyond with play-based tools that spark imagination, build skills, and encourage joyful exploration.

Our collection includes carefully designed and globally sourced toys for infants, toddlers, and preschoolers — each selected to support developmental milestones in language, movement, creativity, and social interaction. From sensory kits to collaborative games, every item is made to inspire hands-on discovery and meaningful learning.

With exposure to a wide range of global education settings, we understand how important it is to offer toys that are developmentally appropriate and easy to integrate across diverse learning environments.

Whether it’s a quiet activity that nurtures focus or an open-ended toy that fuels imagination, KYDZ supports the early years with warmth, care, and play at the heart of it all.

Because when children are given the freedom to explore through play, they build the confidence, curiosity, and creativity that lasts a lifetime — wherever their journey begins..

🌿 For Senior Care

Respectful Play, Rooted in Culture

As Singapore’s population ages, the need for senior-friendly toys and games continues to grow — and KYDZ International is proud to be at the forefront of this movement. We design, curate, and import meaningful, age-inclusive engagement tools tailored specifically for older adults, including those living with dementia.

Our journey into senior care began when a local hospital’s geriatric ward approached us with a request: could we create games that reflected the lived experiences and cultural background of Singapore’s seniors?

“They wanted the images to be respectful of seniors,” a KYDZ spokesperson recalls. “Many imported games showed unfamiliar scenes — so we began creating products rooted in heritage and everyday life.”

Since then, we’ve been committed to offering toys and activities that honour the dignity, preferences, and memories of our seniors. Our collection includes senior-appropriate puzzles, memory games, and activity books — many featuring nostalgic visuals like trishaws, rotary phones, hawker scenes, and traditional treats like ang ku kueh and kueh lapis. Word games often include multilingual terms in Chinese, Malay, and Tamil, providing both cognitive stimulation and cultural connection.

At KYDZ, we believe play should never be outgrown. It simply evolves — into something quieter, deeper, and no less meaningful.

Beyond Products: Training & Support

At KYDZ International, we don’t just supply quality toys—we empower educators and caregivers to use them meaningfully.

Whether you’re working with preschoolers or seniors, we offer practical training and tailored support to help you get the most out of every item we provide..

For Preschools

We guide early childhood educators on how to:

Integrate toys into daily lesson plans and learning environments

Support cognitive, motor, and social-emotional development through play

Create inclusive and engaging activities using open-ended materials

Use toys to encourage creativity, collaboration, and independence

Our training sessions are hands-on, relevant, and grounded in best practices for early childhood education.

For Senior Care Settings

Working with therapists and activity coordinators, we offer guidance on:

Selecting age-appropriate and dignified materials for seniors

Stimulating memory, mobility, and fine motor skills

Designing therapeutic play and engagement sessions

Creating joyful, purposeful moments in day-to-day care routines

We understand the sensitivities of senior care—and ensure our recommendations respect both physical needs and emotional well-being.

 

The Heart Behind KYDZ

We believe that play is more than a pastime—
It’s a language, a bridge, a spark.
It connects generations, nurtures minds, restores memories, and heals hearts.
At KYDZ International, we began with little hands—
Hands that built blocks, scribbled stories, and explored the world through wonder.
We grew with them.
And in time, we saw the same spark in the hands of seniors—
Hands that once shaped families and now deserve joy, dignity, and meaningful connection through play.
We design and curate with intention and empathy.
From vibrant learning tools for young children
to heritage-inspired memory aids for seniors—
every product we offer is a tool for engagement, growth, and well-being.
We honour local culture and celebrate lifelong learning.
Our journey is built on trust—with educators, caregivers, therapists, and communities.
We listen, we adapt, and we co-create—because real impact begins with understanding.
We are not just a supplier.
We are partners in purpose.
We are builders of joyful moments.
We are KYDZ International.
Play that connects generations.
Because every age deserves to thrive.